Comments on: Yahoo and Google – Brands you can Trust?

By: Laptop Repair Tech

Laptop Repair Tech — Tue, 08 Jan 2008 23:38:10 +0000

I like Google and I trust this brand. Good quality products. Gmail rocks!

By: Palm Coast

Palm Coast — Sat, 28 Jul 2007 05:22:04 +0000

Brand is king, I agree. But it’s important to look into how Google uses all information that they gather from the tools you sign your site up for to possibly better or worsen your situation. Personally I don’t trust any of them. As far as business trust, bigger brands usually have a bigger client base which leads to more testimonials/recommendations, and if the company is doing at least something right then people will flock to it.

By: stark

stark — Thu, 05 Jul 2007 00:30:45 +0000

I personally think Google has so much clout because they are sort of the anti-corporation. I mean they are huge, they have tons of money, and they crush people like flies, but with a lot of their stuff they tend to give things away for free, cater to developers with API’s, and as you said, do things right with the user in mind and not the dollars in their eyes.

At the end of the day though, and I think this is what many companies miss out on, by catering to your users and not your investors, you ultimately make both happy by making more money and dominating your field…

A lesson I think a lot of the big guys still need to learn…

By: Emily

Emily — Wed, 04 Jul 2007 23:07:59 +0000

We do trust Google and yahoo, and, I agree it is a matter of branding, but do you agree that the biggest thing google did to brand itself was get things right? I’ll admit I have only been paying attention to these things for the last 2 years or so, but isn’t google king because google is almost always right? That must be the best branding tool of all–getting it right.

By: stark

stark — Wed, 04 Jul 2007 15:26:29 +0000

With that in mind, how does a new brand like say, the re-designed ASK.com, hope to crack into the search and advertising market?

Is their only opportunity to wait for Google to screw up and alienate customers?

As long as Google keeps their customers satisfied, it only continuously improves their brand strength…

By: Comfy - Educational toys

Comfy - Educational toys — Wed, 04 Jul 2007 14:06:38 +0000

but you must take in to consideration how a brand is born. google started a long time after msn and yahoo and by bing the best he claimed himself as the best search engine around.

By: Andy

Andy — Wed, 04 Jul 2007 09:42:17 +0000

Brand is king. I’m even starting to blindly trust high profile bloggers simply because I’ve been reading them for a while.

Dont worry Joshua, not even marketers are immune to this branding effect

By: Absinthe

Absinthe — Wed, 04 Jul 2007 01:40:32 +0000

As you mentioned in the post, even though we all recognize the power of these brands, this experiment really hammers that point home. And people have a hard time understanding why internet marketers are obsessed with Google Poor MSN, they just can’t get anything right…

By: Joshua

Joshua — Mon, 02 Jul 2007 10:04:01 +0000

I have never thought that brand awareness will apply to the Internet.I should be ashamed for an aspiring marketer.

By: Layouts

Layouts — Sat, 30 Jun 2007 23:47:35 +0000

yup, very true…the human mind is wired a certain way, and the internet really doesn’t change that….very interesting post